Retainer Pricing: Dedicated 3-Person B2B Team

Q: How is the retainer model different from pay per appointment?

The retainer model is a fixed monthly cost regardless of how many meetings get booked, which gives budget certainty and covers full channel scope beyond just appointment setting. The performance model charges $100 to $300 per qualified meeting with no retainer, which ties cost directly to output. Retainer generally fits once volume expectations are consistent; performance model fits when you want cost to scale directly with results.

Q: Is the retainer a long-term contract?

No. All ConnectLead engagements, including the retainer model, run month-to-month with no lock-in and no termination fees. Client retention on month-to-month terms currently runs at 97%.

One team.
Full channel scope.
Fixed monthly fee.

A dedicated three-person team, an ICP and prospect research specialist, a campaign specialist, and an SDR, covering your active channels for a fixed monthly fee. The $200/month infrastructure fee is included. Still month-to-month, still no lock-in.

Dedicated 3-Person Team Infra Fee Included Month-to-Month Weekly Reporting

Free · No commitment · Pricing confirmed in writing

A fixed team, a fixed monthly cost, and full scope across your active channels.

The retainer model trades per-result billing for budget certainty. Instead of paying per meeting, you pay a fixed monthly fee that covers a dedicated three-person team running your outbound and appointment setting programme end to end, cold email, LinkedIn, and qualification through to a booked, confirmed meeting.

That team stays consistent: an ICP and prospect research specialist builds and refines targeting, a campaign specialist owns messaging and sequencing, and an SDR handles qualification, objection handling, and calendar booking. The same three people stay on the account from the first strategy call onward, rather than rotating between clients.

Retainer generally fits once volume expectations are consistent and you want scope beyond appointment setting alone. If cost tied directly to output matters more than budget predictability, the performance model may fit better.

One fee. Full coverage.

01 · The Team

Dedicated 3-Person Team

ICP and prospect research specialist, campaign specialist, and SDR. The same team from day one through month twelve, not a rotating pool shared across accounts.

02 · The Scope

Cold Email, LinkedIn, Full Appointment Setting

Fixed monthly scope across your active outbound channels. The $200/month infrastructure fee (domain warm-up, list sourcing, sending platform) is included, not billed on top.

03 · The Reporting

Weekly Reports, Live Dashboard

Weekly campaign reports and live dashboard access from day one. Underperformance against benchmarks is flagged in that week's report along with the corrective action, not saved for a monthly review.

Retainer or performance model, the right one depends on what you're optimising for.

Retainer tends to fit when:

You want budget certainty and a fixed monthly cost regardless of month-to-month meeting volume. You need scope beyond appointment setting alone, full channel coverage from one dedicated team.

Performance model tends to fit when:

You want cost tied directly to results, with no fixed monthly commitment. You're specifically after appointment setting rather than broader channel scope.

Not sure which fits? The pay per appointment model covers the performance-based alternative in the same depth, or see both compared on the pricing overview.

Common questions about the retainer model.

What is included in ConnectLead's retainer model?

A dedicated three-person team, ICP and prospect research specialist, campaign specialist, and SDR, covering your active channels for a fixed monthly fee. The $200/month infrastructure fee is included. Final scope and price confirmed on the strategy call.

How is the retainer model different from pay per appointment?

Retainer is a fixed monthly cost regardless of meeting volume, giving budget certainty and covering full channel scope. Performance model charges $100 to $300 per qualified meeting with no retainer, tying cost directly to output.

Is the retainer a long-term contract?

No. All ConnectLead engagements run month-to-month with no lock-in and no termination fees. Client retention on month-to-month terms currently runs at 97%.

How is retainer performance reported?

Weekly campaign reports and live dashboard access from day one. Underperformance is flagged in that week's report along with the corrective action being taken.

One team.
Full channel scope.
Fixed monthly fee.

A fixed team, a fixed monthly cost, and full scope across your active channels.

One fee. Full coverage.

Retainer or performance model, the right one depends on what you're optimising for.

What retainer engagements have produced.

Get a scoped retainer quote for your channels.

Common questions about the retainer model.

Pay Per Appointment

See both models side by side

Book your free strategy call today

Ready to Fill Your Pipeline?

One team.Full channel scope.Fixed monthly fee.

A fixed team, a fixed monthly cost, and full scope across your active channels.

One fee. Full coverage.

Retainer or performance model, the right one depends on what you're optimising for.

What retainer engagements have produced.

Get a scoped retainer quote for your channels.

Common questions about the retainer model.

Pay Per Appointment

See both models side by side

Book your free strategy call today

Ready to Fill Your Pipeline?

One team.
Full channel scope.
Fixed monthly fee.