What does the $200 a month infrastructure fee cover?

The infrastructure fee covers domain acquisition and warmup, prospect list sourcing, sending platform configuration, and campaign setup. It is not a markup on results and applies whether the engagement produces one qualified meeting or twenty in a given month.

Pay Per Appointment Pricing: $100

Q: How much does pay per appointment lead generation cost?

ConnectLead’s pay-per-appointment model costs $100 to $300 USD per qualified meeting, plus a flat $200/month infrastructure fee covering domain warm-up, list sourcing, and sending platform. There is no monthly retainer. All pricing is confirmed in writing before any engagement begins.

Q: What counts as a qualified meeting?

A qualified meeting matches your ICP on seniority, company size, and industry, and results in a confirmed, attended booking, not just a calendar invite sent. Every booked meeting comes with a written briefing note covering the prospect’s background, objections raised, and their stated agenda. ConnectLead’s average show rate across performance-model engagements is 80% or higher.

Q: Is pay per appointment right for every company?

Pay per appointment works best for companies with a deal size above $10,000 USD, a defined ICP, and a sales team ready to run discovery calls immediately. It is not the right fit for pre-revenue companies still validating product-market fit, or companies needing a full multi-channel programme (paid ads, SEO, content) running in parallel, since performance pricing is built around outbound specifically.

Pay for meetings.
Not activity.
$100 to $300 per meeting.

$100 to $300 USD per qualified meeting, plus a flat $200/month infrastructure fee. No retainer. No setup fee beyond that. No long-term contract, the engagement renews month-to-month and you can pause or cancel anytime.

No Monthly Retainer $200/mo Infrastructure Fee Month-to-Month 80%+ Show Rate

Free · No commitment · Pricing confirmed in writing

You're billed for confirmed meetings. Not emails sent, calls dialed, or leads handed over unqualified.

Pay-per-appointment shifts the commercial risk onto the vendor. If meetings don't get booked, there's nothing to pay beyond the flat infrastructure fee. That structure only works, for you, if "qualified" is defined tightly before anything launches, otherwise a vendor paid to book meetings has every incentive to loosen the bar.

ConnectLead's qualification standard is written into every engagement before it starts: seniority and title match against your ICP, company size and industry fit, and a confirmed show rather than just a booked calendar slot. Every meeting comes with a written briefing note covering the prospect's background, objections raised, and their stated agenda, so your AE isn't re-qualifying a stranger.

A meeting that shows up with zero context costs your AE as much prep time as a cold call. That's why the briefing note is part of the deliverable, not an upsell.

One price, three things covered.

01 · Per Meeting

$100 to $300 Per Qualified Meeting

Billed only when a meeting matching your ICP criteria is booked and confirmed. The range depends on seniority, company size, and how tightly your ICP is scoped. Final rate confirmed in writing before launch.

02 · Infrastructure

$200/Month Flat Fee

Domain acquisition and warmup, prospect list sourcing, sending platform configuration, and campaign setup. Applies whether the month produces one meeting or twenty. Not a markup on results.

03 · Terms

Month-to-Month, Cancel Anytime

No long-term contract. The engagement renews month-to-month. Pause or cancel with no termination fee. All prospect lists and campaign data belong to you from day one.

This works well for some companies. Not all of them.

Good fit when:

Deal size above $10,000 USD. A defined ICP and sales team ready to take discovery calls immediately. You want cost that scales directly with output, with no fixed monthly commitment.

Not the right fit when:

ACV is low enough that per-meeting cost eats too much margin. Your ICP or messaging is still being validated. You need multi-channel coverage (paid, SEO, content) running in parallel alongside outbound.

If a performance model isn't the right fit, the retainer model covers full multi-channel scope under one fixed monthly fee.

Common questions about pay per appointment pricing.

How much does pay per appointment lead generation cost?

$100 to $300 USD per qualified meeting, plus a flat $200/month infrastructure fee covering domain warm-up, list sourcing, and sending platform. No monthly retainer. All pricing confirmed in writing before any engagement begins.

What counts as a qualified meeting?

A match to your ICP on seniority, company size, and industry, resulting in a confirmed, attended booking, not just a calendar invite sent. Every meeting comes with a written briefing note on the prospect's background, objections raised, and stated agenda.

What does the $200/month infrastructure fee cover?

Domain acquisition and warmup, prospect list sourcing, sending platform configuration, and campaign setup. It's not a markup on results and applies regardless of how many meetings land in a given month.

Is pay per appointment right for every company?

It works best above a $10,000 USD deal size with a defined ICP and a sales team ready to run discovery calls. It's not the right fit for pre-revenue companies still validating product-market fit, or companies needing a full multi-channel programme running in parallel.

Pay for meetings.
Not activity.
$100 to $300 per meeting.

You're billed for confirmed meetings. Not emails sent, calls dialed, or leads handed over unqualified.

One price, three things covered.

This works well for some companies. Not all of them.

What performance-model engagements have produced.

Find out if pay per appointment fits your deal size.

Common questions about pay per appointment pricing.

The Retainer Model

See both models side by side

Book your free strategy call today

Ready to Fill Your Pipeline?

Pay for meetings.Not activity.$100 to $300 per meeting.

You're billed for confirmed meetings. Not emails sent, calls dialed, or leads handed over unqualified.

One price, three things covered.

This works well for some companies. Not all of them.

What performance-model engagements have produced.

Find out if pay per appointment fits your deal size.

Common questions about pay per appointment pricing.

The Retainer Model

See both models side by side

Book your free strategy call today

Ready to Fill Your Pipeline?

Pay for meetings.
Not activity.
$100 to $300 per meeting.