Frequently Asked
Questions.

We specialise in B2B SaaS, IT services, consulting, and professional services firms. These verticals share complex buying cycles, multi-stakeholder decisions, and long sales processes where our approach consistently outperforms generic outreach. We also work with FinTech, healthcare technology, and manufacturing technology firms on a selective basis.

Outbound campaigns typically generate first replies in week two and first qualified meetings by the end of week three. Paid demand generation can produce qualified leads within 7 days of launch. SEO has a longer payoff horizon of 4 to 6 months but compounds significantly over time. We set realistic timelines for each channel in writing during your strategy call.

Our managed programmes start from a minimum monthly investment that covers a single channel. Most clients engage across two or more channels for compounding results. We discuss budget and scope on your strategy call and only recommend what makes commercial sense for your pipeline targets.

Yes. We run active campaigns for clients across North America, Europe, the Middle East, the UK, and the Asia-Pacific region. Geographic market is not a constraint. Our outbound and paid infrastructure operates internationally from day one.

We offer two commercial models. A performance model where you pay per qualified result with no monthly retainer, and a managed programme retainer for systematic multi-channel scale. The right model depends on your pipeline targets and how many channels you want to activate. We will recommend the appropriate structure on your strategy call.

No. We operate on month-to-month terms with no lock-in and no termination fees. We believe results should earn the next month. Most clients stay for over a year because the pipeline we generate makes it commercially irrational to leave, not because they are contractually obligated.

Some programmes include a one-time setup fee covering domain acquisition, warm-up, list sourcing, copy production, and infrastructure configuration. This is disclosed in full before any engagement begins and is not repeated in subsequent months.

The strategy call is completely free. 30 minutes with a senior strategist. ICP audit, channel recommendation, and a written campaign blueprint sent after the call. No commitment required at any stage.

A dedicated senior strategist, outreach specialist, and account manager. The same team from strategy call through ongoing scale. We do not hand off accounts after onboarding and do not staff client work with junior hires.

Every interest signal that comes back from outbound or paid campaigns is reviewed by a human against your agreed ICP criteria. We look at company size, seniority, industry, and any other qualification criteria you specify. Only contacts that meet all criteria are passed to your team or booked as calendar meetings. We do not pass volume. We pass qualified pipeline.

Yes. You have live dashboard access from day one. You can see open rates, reply rates, ad performance, and pipeline metrics in real time. We also send a written report every Monday morning and hold a monthly strategy review call.

Yes. Every prospect list, sending domain, email sequence, LinkedIn message, ad creative, and piece of copy we produce is yours. No dependency on our tooling. Full portability at any time.

We set up dedicated sending domains on your behalf, warm them for a minimum of 14 days before launch, and monitor deliverability daily. We use custom sending infrastructure configured specifically for cold outreach. Bounce rates and spam complaint rates are monitored in real time and addressed immediately.

For well-targeted sequences in the verticals we specialise in, we consistently achieve 5 to 8% reply rates. The average across all active campaigns is around 6.2%. Response rate depends heavily on ICP precision, copy quality, and list hygiene. All three are managed by us.

Yes. Outbound programmes typically run across both cold email and LinkedIn simultaneously. We manage connection requests, message sequences, and all follow-up activity. Our LinkedIn outreach uses accounts warmed and operated in a way that avoids Sales Navigator restrictions.

We source from verified B2B data providers including Apollo, Clay, and LinkedIn Sales Navigator, cross-referenced against your ICP criteria. Lists are cleaned and validated before any campaign goes live. We do not use scraped or unverified data.

You receive a written Monday morning report every week covering the previous week's activity across all active channels. This includes open rates, reply rates, interest signals, meetings booked, ad performance, and any test results. A monthly strategy call covers performance trends and the plan for the next month.

A qualified meeting is a confirmed calendar booking with a contact who matches your agreed ICP criteria in terms of seniority, company size, industry, and any other criteria you specify. We do not count unconfirmed interest or out-of-office replies as qualified outcomes.

Yes. We update your CRM after every interaction and can configure direct integrations with HubSpot, Salesforce, Pipedrive, and most major CRM platforms. Lead routing, stage progression, and activity logging are all configured to match your existing sales process.