3.2x ROI in two quarters.
Starting from a standing start.
Staqo had a strong IT services business and almost no outbound infrastructure. Sales came from referrals. Good for margin, impossible to forecast or scale. We built the full pipeline engine from scratch.
Referral-dependent pipeline. Good margin today. No way to forecast or scale tomorrow.
Staqo came to us with a strong IT services delivery track record, a satisfied customer base, and a sales motion that was almost entirely referral-driven. The referrals were coming in, the margin was healthy, and the team was busy. The problem became visible when they tried to forecast growth for the next two quarters and realised they had no basis for a number.
Referral pipeline is inherently unpredictable. You cannot control the timing, the volume, or the quality. You cannot enter a new segment or a new geography by waiting for someone to mention your name. And when a referral quarter goes quiet, there is nothing in the system to compensate.
Staqo needed a repeatable outbound engine. Something with a dial on it: predictable pipeline on a consistent schedule, with visibility into which channel was producing which outcome. They had none of that when we started.
Three channels live from week one. Full attribution from day one.
We built Staqo's outbound programme across three channels simultaneously: cold email sequences targeting IT Directors and CTOs at companies with 200 to 2,000 employees, LinkedIn outreach to the same accounts running in parallel, and a Google Ads layer to capture the inbound demand that outbound conversations were generating in the same target segment.
The RevOps setup ran alongside the campaign build. We configured HubSpot to track every lead from first outbound touch through to closed-won, with source attribution at the deal level. By the time campaigns went live, Staqo could see exactly where each prospect came from, which channel, which sequence, and which message variation had generated the reply. That level of attribution is what turns a pipeline programme into a system you can actually manage.
The first qualified call came in on day fourteen. By the end of quarter one, Staqo had a functioning three-channel pipeline engine, a CRM that reflected reality, and a forecast they could stand behind. By the end of quarter two, the return on total investment was 3.2x.
Two-quarter results from a programme built from zero.
Attribution is not a reporting feature. It is what makes a programme steerable.
Most outbound programmes produce some pipeline. Fewer tell you which specific input produced which specific output. Without that attribution, you cannot make rational decisions about where to spend more, where to spend less, and which parts of the programme to change.
The RevOps build ran alongside the campaign from day one for exactly this reason. Staqo did not just get a pipeline programme. They got a pipeline system: one they could read, adjust, and scale because the data was clean and the attribution was real.
By the end of two quarters, they could point to a specific email sequence, a specific LinkedIn message, or a specific Google Ads campaign and say what it had produced in closed revenue. That is what a steerable pipeline looks like.
Need predictable pipeline that you can actually steer?
The free strategy call covers your current pipeline approach, which channels fit your deal size and ICP, and what attribution looks like in practice. Written blueprint included.
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